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UHU
In 1905, pharmacist August Fischer acquired the small Ludwig Hoerth chemicals plant (founded 1884) in Bühl. At the time he did not yet know that he would soon make a discovery that would result in his company becoming one of the most famous adhesive manufacturers in the world.
In 1932 came the crucial innovation, when August Fischer developed the world's first ready-to-use, transparent artificial resin adhesive. It reliably bonded all materials known at the time, even the first plastics such as Bakelit®. As was common in the paper, office supplies and stationery industry, he chose the name of a bird for his new product: "UHU The All Purpose Adhesive".
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